Disney is known for over-merchandising their franchises – but that doesn’t mean they can’t have fun doing so.
“Marvel Tsum Tsum Takeover” is a comic book mini-series that began August of last year and finished with its fourth issue
in November. It’s short, but oh-so-sweet. I’m talking adorableness that could give you diabetes. The mini-series takes “Tsum Tsums” – a real-life series of collectible toys and plushies – and brings them to life in the Marvel superhero universe. These fluffy creatures take an instant liking to the brightly colored costumes, and mimicry is the sincerest form of flattery.
In case you have no idea what a “Tsum Tsum” is, it’s the name of collectible small stackable stuffed toys from Japan (tsumu meaning ‘to stack’ in Japanese). They were released in conjunction with a match-three Tsum Tsum mobile game, and as many Japanese things do, both the toys and the games made it big in the states. Tsum Tsums are primarily a Disney merchandise, but as Disney owns both Marvel and Star Wars, the Tsum Tsum toys come in superhero and Jedi varieties as well.
In the comic, Tsum Tsums are weird aliens beings that bounce around, can change to look like and have the same powers as anything they want, and speak only in emojis. They’re brought to Earth after a box of blank Tsum Tsums headed to the Collector flies astray from the rest of his cargo. Unfortunately, if they can change into superheroes, they can be convinced to turn into supervillains as well.
“Marvel Tsum Tsum Takeover” is only four issues long and the collection runs less than $15 on both Amazon and Marvel.com, in addition to having the first issue available to read on the subscription service, Marvel Unlimited. It’s cute, easy to read, and really just fun to “squee” at. With the collection, you also get to see all of the Marvel comics variant covers from different series that were released during the “Tsum Tsum takeover.” You really have no idea that you need Old Man Logan holding a bunch of stuffed superheroes in your life until you see it for yourself.
In addition to the Disney Tsum Tsum mobile game by the Japanese company LINE, there is also a Marvel Tsum Tsum mobile game by XFLAG, Inc.
Featured image from Amazon.com